Marketing Attribution & CAPI
Server-side Conversions API deduplication, UTM touchpoint attribution, and Meta Ad spend analysis.
Total Ad Spend (7D)
₹2,43,950
-4.2%Across Meta, Google & WA
Attributed Revenue
₹10,32,600
+14.8%Verified against bank ledger
Blended ROAS
4.23x
+0.6%Target: 3.50x
CAPI Deduplication
100.0%
0 duplicate conversions
Campaigns & Ad Sets
Performance tracked via first-party server cookies, client-side UTM capture, and Meta CAPI.
Campaign & Objective | Ad Spend | Attributed Orders | Tracked Revenue | ROAS | Blended CAC | CAPI Match Quality | Status | |
|---|---|---|---|---|---|---|---|---|
AW26_Occasion_Dress_Conversion_CAPI Meta Ads (IG) • PURCHASE | ₹84,000.00 | 82 orders | ₹3,44,400.00 | 4.10x | ₹1,024/order | 9.2/10 (High) | active | |
Retargeting_Catalog_DPA_7D_View Meta Ads (FB/IG) • PURCHASE | ₹42,000.00 | 54 orders | ₹2,05,200.00 | 4.88x | ₹777/order | 9.5/10 (High) | active | |
PMax_High_Intent_Search_India Google Ads • PURCHASE | ₹65,000.00 | 45 orders | ₹1,89,000.00 | 2.91x | ₹1,444/order | 8.8/10 (High) | active | |
WhatsApp_VIP_Pre_Drop_Broadcast WhatsApp Cloud API • CONVERSATION | ₹950.00 | 38 orders | ₹1,59,600.00 | 168.0x | ₹25/order | 10/10 (High) | completed | |
Lookalike_Women_Dresses_1Pct Meta Ads (IG) • PURCHASE | ₹52,000.00 | 32 orders | ₹1,34,400.00 | 2.58x | ₹1,625/order | 9.1/10 (High) | active |
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