Operational Overview
Live commerce metrics, automated courier routing, and WhatsApp 360 engagement.
PostgreSQL 18.4 (DBngin)
Standby
Port 2203 · UTF8
Redis 7.4.0 (DBngin)
Standby
Port 2612 · BullMQ
Catalog Live SKUs
6 Active Styles
+100%Dress, Shirt, Top, Pants
GST Tax Compliance
5% Tier18% Tier
CBIC Statutory Dual Slabs
Net Revenue (7 Days)
₹18,42,850
+14.2%vs prior 7 days
Orders Processed
1,428
+8.5%94.2% prepaid · 5.8% COD
Blended CAC & ROAS
₹340 / 3.8x
+12.4%Meta CAPI & WhatsApp Source
Logistics Delivery / RTO
92.4% / 4.2%
+1.1%Delhivery & BlueDart Air
Logistics Action: 14 NDR (Non-Delivery Report) Delivery Attempts
Revenue & Order Velocity
Intraday revenue captured in integer paise via Razorpay & verified COD.
Live Stream
Channel Attribution
First-party pixel and server-side CAPI verified source.
Meta Ads (Instagram)₹11,42,500 (62%)
WhatsApp 360 Direct₹4,05,400 (22%)
Organic Storefront₹2,21,150 (12%)
Referral & Loyalty₹73,800 (4%)
Recent Orders Stream
Real-time order line items, payment settlement, and courier allocation.
Order | Customer | Line Item | Total | Payment | Fulfillment | GST Slab | Activity | |
|---|---|---|---|---|---|---|---|---|
| #THR-1001 | Kanta Jain Girgaon, Mumbai (Charni Road) | Sleeveless Princess Sheath Dress SKU: PRN-DRS-S | ₹4,200.00 | Razorpay (UPI) | Pending Packing | 18% GST | 08 Nov 2026, 9:00 PM |
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